A.T. Kearney - Veröffentlichungen - Business Issue Paper: Capitalizing on Commodity Volatility

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Capitalizing on Commodity Volatility
Eight ways to leapfrog competitors

Managing rising commodity prices is becoming a mission-critical agenda item for global food and beverage CEOs and their executive teams as unprecedented volatility in agricultural markets drives prices to historic highs and the old ways of defending territory no longer work. On the positive side, for astute companies that are ready to outdo the competition—and recognize the need for fresh, outside-the-box initiatives to gain that critical advantage—the volatility is creating more than a few commercial opportunities.

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