A.T. Kearney hat 3.000 Personen über 60 Jahre in 23 Ländern weltweit zu ihren Wünschen befragt - mit dem Ergebnis: Einzelhändler und Konsumgüterhersteller schaffen es bisher nicht, die speziellen Bedürfnisse älterer Menschen umfassend zu erfüllen, obwohl diese weltweit einen großen und stetig wachsenden Teil der Bevölkerung ausmachen.
A population of more than 1.3 billion people. A middle class 200 million strong and growing. More than 450 million Internet users, including 150 million online shoppers. As China's remarkable growth continues, the conditions for the e-commerce market are only improving. But logistics, a key element in providing customer service, remains a major challenge for e-commerce players big and small. If the logistics market falters, will it bring down the e-commerce industry? Not if the e-commerce players confront the issue—and quickly.
The current global services landscape is marked by countervailing trends. On one hand, firms are responding to intensifying cost-cutting imperatives by moving operations offshore. On the other, politicians are using global services offshoring as an easy scapegoat for current economic woes and high unemployment levels in their home countries, stoking resentment against globalized firms and their foreign host countries. Although signs of a slowdown in the growth of global services are evident in this environment, don't expect offshoring to end. In fact, the global services industry's full potential is ready to be tapped.
In recent years, shopper marketing has emerged as a prevalent item on the agendas of consumer packaged goods manufacturers. The leaders recognize that reaching shoppers inside the store is a powerful way to increase sales and improve customer relationships. By capturing shopper insights, aligning sales and marketing and working to activate the brand in-store, companies can ignite their shopper marketing engines.
Wholesalers are more than intermediaries in the relationship between manufacturers and their customers. They are value chain partners. To remain competitive in today’s changing landscape, more wholesalers are deploying retail strategies--strengthening their price negotiation tactics to increase purchasing power and profits.
How can companies grow sales while keeping costs low, mitigating risks and maintaining customer satisfaction? The answer is to increase sales effectiveness. By optimizing the sales channel and product mix at every stage of the customer experience, a company can increase its sales force's productivity and improve both the top and bottom lines. In this tough economic environment, these measures can help companies weather the storm and prepare for future success.
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