A population of more than 1.3 billion people. A middle class 200 million strong and growing. More than 450 million Internet users, including 150 million online shoppers. As China's remarkable growth continues, the conditions for the e-commerce market are only improving. But logistics, a key element in providing customer service, remains a major challenge for e-commerce players big and small. If the logistics market falters, will it bring down the e-commerce industry? Not if the e-commerce players confront the issue—and quickly.
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